World Usability Day Cracow 2016

Do you know what a sustainable design is? If you don’t, it seems you weren’t on WUD Cracow this year on 4 – 5 November. Still, nothing is lost because we will gladly share what we’ve learned.

For the record, World Usability Day is a world class event for designers and people connected with IT business, celebrated in different places in the world. In Poland we have several places where we have a chance to participate in this kind of an event: Cracow, Poznań, Silesia, Warsaw and Tricity.  During those events, participants raise issues related to user needs, talking about projects and the process of design. The aim of the conference is to increase awareness about the UX and show that user experience can apply to all areas of our lives, not only to the field of web design.

You can read our last year summary here.

The main theme of this year’s edition was sustainable design – a recently trending idea. Sustainable design is a design leading to development and limited destruction. It focuses on eliminating the negative impact to the environment through conscious design. Let’ see what the conference’s speakers had to say about it.




For several hours we could listen to interesting lectures about UX, UI design and technologies. Speakers were representatives of different fields. As a result, we got to know various aspects of design. Approaching the subject from the different side  (e.g. sociology, marketing) incredibly broadens horizons and it’s gives a new perception to our work.

Łukasz Tyrała showed us that we must remember that not everyone loves UX as much as we do; they don’t need to know everything about it, or even value it. He brought our attention to understanding the customer’s intentions and his attitude to the designer. He reminded us also that the regulations and instructions that we so often downplay, are an important part of the design and can not be completely rejected. Most importantly, we must remember that our product is to be useful, and every part of even the most boring page of design is important and essential to the functionality of the whole project.



Thanks to Ocado Team we found out more about the design sprint process. For the first time we could see on the scene as many as five speakers who  delivered the presentation. Each of the speakers  handled their part of the presentation well and introduced us to the secrets of design sprint. Because of this method we are able to finish our project in only 5 days! The process of design sprint involves the maximum focus on one project for five consecutive days of the week. It allows us to minimize the loss of an unsuccessful project, while a successful completion of the project will have the same advantages. We only need to remember the division of roles, mutual understanding and cooperation when using this method of design. Ocado Team also drew attention to the importance of a celebration after completing a project :)


Jacek Gądecki’s lecture turned out to be an extraordinary experience. Knowledge of sociology and culture is amazing when combined with practical research on a workplace. It’s remarkable how people can build their workspace and how much different is the workspace at home from the one in the office. We hope to listen to more inspiring lectures delivered by people apparently not related to the UX during the next editions of the event.



“Creating interfaces bank” presented by the Łukasz Czaczkowski and Marek Owczarczyk duo has allowed us to understand how much work and how many people are needed to create a friendly banking application. They also reminded us about the fact that people don’t like change, and showed how we can cope with this problem.



New technologies presented by Jakub Krzych and their application in the design of buildings and cities have become an inspiration for us and broadened our knowledge of the beacons (the development of which we follow, with our team, for a long time). He explained what the technology of Bluetooth low energy is and how we can successfully use it. He pointed out that most of us are using smartphones with Bluetooth and we can use this technology in different places, for example: shops, airports, sport stadiums.



Meeting with Marcin Malicki was one of the most interesting during the Saturday meeting. Knowledge of the design of identity cards is not too common among designers and allows you to learn the rules associated with this type of work and its many restrictions. The examples of working with such projects were full of anecdotes, but also quite absurd.



What we appreciate

A nice surprise that was waiting for the participants was the free refreshments in the form of cakes and coffee. Since we know that the event is free of charge, we appreciate the gesture even more. A nice, rather charming touch associated with the event’s theme were seedlings handed out to the speakers after their presentations.



To sum up, WUD KRK 2016 didn’t disappoint us –  invited speakers and their presentations showed their great knowledge and rich experience; organizational aspects of the conference were at the highest level as well. The place in which the event was held, although a little bit less atmospheric  than the Galicia Jewish Museum, represented professional attitude of the organizers. We love WUD events and Cracow edition is for sure one of the best of them! We hope to be a part of this meeting again in the next year. And hey, WUD organizers, thanks for great gift-pack with bags, postcards and a t-shirt with WUD Kraków logo. But our favorite gift was a UX wireframe notepad that we will surely use in the nearest future.










Kinga Kaczyńska

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