Almost every customer who comes to our Software house wants to get a spectacular website. But when you ask a random person about his opinion on any website, that person will probably be focused on the design. He or she will tell you whether they enjoy the website, whether it’s eye-catching or not. But the real measurement by which you should judge your website is its usability. As a matter of fact it all depends on your business model.
What makes your site useful?
The answer may be found in another question: Does your website accomplish a task, for which it was created? Of course, its design is important, but not in an esthetical meaning, which is only a part of it. A pretty presence is a good and desirable addition but it not always should be the main goal. Primarily, there are three decisive factors: UX, the quality of the code connected to your website, and the UI.
UX (User Experience) is the sum of experience that a user gains from the contact with your product. Did they find information quickly and intuitively? Did they understand its structure and did they know how to use it? For you, as an owner, it does matter how the website works and stimulates users to perform actions you want to be done. If it is sales, was your client encouraged to make a purchase and was he able to do it easily? If you care about making contact with clients, is your contact information in the foreground and does it include an adequate call to action? UI indicates that this is an appropriately designed interface – the part of software responsible for interaction with users. In the end, there is its appearence as well.
The least factor is the code, of which many people are not aware. The same solution may be “written” in different ways. One programmer needs to write 20 rows of a code, while a more experienced programmer is able to write it using only 3 rows to get the same specific effect. Why should it matter? Because the quality of a code is responsible for website’s reliability (less errors, crashes and other problems that users hate), its productivity (mostly its speed and server communication) and at the end it is cheaper to maintain, modify and develop such a website.
>>Learn about psychological observations can be usefull in website designing here<<
How does it relate to your business model?
If you want your website to be effective and bring you the results that you expect, the UX specialist has to collect some information about your needs and your client’s needs. He has to put himself in someone else’s shoes, because it helps him to make every element of your website not only pretty, but mostly well-suited for its main purpose and its future users’. On the other hand, he should be aware of the messages and qualities that should be in the foreground for the visitors. Of course he can guess and perform a superficial research on his own. However, fortunately he has at his side the best specialist when it comes to your business – you. The simplest way to explain to your UX specialist what are yours and your client’s needs is to show him your business model.
Some people imagine a business model as a kind of confidential information. If you have such a worry, we want to calm you down. Firstly, not every information from your business model will be needed; secondly, professionals keep such things to themselves.
Let’s take a look at the popular business methodology – Canvas Business Model. It contains information like: key partners, key resources, value proposition, customer relationship, channels, customer segments, cost structure, revenue streams.
From the design point of view, to develop your website, we must pay attention mostly to:
value proposition – having such knowledge, we can establish a clear, desirable website’s message. The clients quickly recognize what is different between your firm and competitors and why they should choose your offer; customer segments – having a vast knowledge of your customers, we will be able to meet their individual expectations and make the website suit their tastes and be comfortable for their use; customer relationship, channels – is your relation with the customer personalized or really automated? Depending on that, your website will need different functions. What is your main mean of communication? We will make sure that the website supports that process.
It happens, especially in startup cases. Clients have their business model in mind, but they don’t put it on paper. Some of this informations may stay unnoticed, because they have focused on different aspects of the project. It doesn’t matter. Software house understands business, knows which questions to ask. You will recognize a good Software House by the way it lead an interview and what kind of a briefing it needs.